Rip Curl South Africa has been advertising with Wildside Marketing for three years. 

During this time, they introduced the Rip Curl GromSearch. They expanded their surfing team to include local surfers Jack Erlank and Rylan Jarvis. On the international front, they have also sponsored former multiple-world champion Australian Sterphanie Gilmore and continue to sponsor Brazilian surfer Gabriel Medina. 

This is the Rip Curl Story:

In March of 1969, Doug “Claw” Warbrick and Brian “Sing Ding” Singer, two avid surfers and acquaintances, serendipitously crossed paths on Gilbert Street, Torquay. Claw, fresh from a summer spent shaping surfboards with Fred Pyke, proposed a venture to Brian, a science teacher. Perhaps with visions of endless waves at Bells Beach dancing in their heads, Claw posed a simple yet pivotal question: “Do you want to start making surfboards together?” Brian’s immediate response, fueled by the promise of more time catching waves, was an enthusiastic “Yes!” He promptly bid farewell to his teaching career, embracing the unknown with a leap of faith.

And so, Rip Curl was born…

Their humble beginnings were marked by industriousness in Brian’s garage on Great Ocean Road. While Claw honed his craft in shaping, Brian’s garage provided the essential space for their creative endeavours. Together, they toiled away, the echo of tools against concrete signalling the birth of their dream.

By April 1969, the first surfboards emerged from their makeshift workshop, with Claw meticulously crafting boards while Brian tackled the less glamorous tasks with characteristic determination.

As demand for their products grew, so did their aspirations. In November of that year, they upgraded to the Old Torquay Bakery on Boston Road, expanding their facilities and production capacity. The bakery became a hub of innovation, where surfboards took shape, and wetsuits were born.

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Two-time WSL Champion Gabriel Medina of Brazil (Photo by Matt Dunbar/World Surf League via Getty Images)

The addition of Alan Green to their team in December 1969 marked a new chapter as they ventured into wetsuit manufacturing. Working tirelessly in a basement behind the Torquay Pub, they transformed raw materials into functional gear, driven by a passion for surfing and a commitment to quality.

Cultural Shifts

Amidst the flux of the era, marked by cultural shifts and newfound freedoms, Rip Curl thrived. The partnership evolved, with Claw and Brian embarking on separate paths. Yet, their shared vision persisted, propelling Rip Curl forward.

As the company flourished, so did its headquarters. From the Old Bakery to a new facility on Geelong Road, Rip Curl became synonymous with innovation and community. Surfers flocked to its doors, drawn by the promise of camaraderie and adventure.

In 1980, Rip Curl found its permanent home on Surfcoast Highway, Torquay, a testament to its enduring legacy and unwavering dedication to the surfing lifestyle. Through passion, perseverance, and a touch of serendipity, Claw and Brian had forged a brand that would leave an indelible mark on surfing.

See also: Rip Curl South Africa

See also: Cape St Francis surfer Rory Dace Wins Premier U16 Divisions of the Rip Curl GromSearch Nahoon Reef